_edited_edited.png){kind=small}
The Full Story
Welcome to Al Wise'a Trading Establishment, a trusted name in the wholesale food industry with over 30 years of experience in the Saudi Arabian market. Established as a family business, we began our journey in Jeddah, focusing on beef. Over the years, we have expanded both our product offerings and geographic reach, distributing premium-quality meat across Saudi Arabia, UAE, and Africa.
​
Today, we proudly import a diverse range of products from globally renowned sources. Our selection includes:
​
Australian beef – Premium quality and highly marbled.
Brazilian beef – Known for its rich flavour and affordability.
Australian lamb – Naturally raised on open pastures, prized for its mild flavour and tenderness.
New Zealand veal – Known for its lean, tender, and delicate flavours.
Romanian poultry – Offering high-quality poultry for various culinary needs.
Italian truffle – Premium truffle products known for their distinctive aroma and gourmet appeal.
​
We cater to a wide array of clients, including restaurants, hotels, hypermarkets, supermarkets, butcheries, and catering businesses. We ensure that our products are delivered with the utmost care, meeting your specific needs.
Mission
Our mission is to deliver the highest quality food products sourced from trusted global suppliers to meet the diverse needs of our customers across Saudi Arabia and Africa. We are committed to excellence, maintaining rigorous standards of quality, freshness, and sustainability, while building lasting relationships with our clients through exceptional service and reliability.
Vision
Our vision is to be a global leader of premium food products, recognized for our commitment to quality, innovation, and customer satisfaction, while continually expanding our reach and product offerings to meet evolving market demands.
